About Us

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About Us

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Our Vision

Basics aims to redefine the way plastics are produced, recycled, and managed

Introducing Basics, a company dedicated to transforming the plastics industry with sustainable practices and innovative solutions. Our passionate team is committed to supporting and working with all our clients to convince them to move to green use of the bottles and recycable products, adhering to the Basel Convention rules, and fostering environmental responsibility throughout the supply chain.

As we navigate the challenges ahead, collaboration is our key to success. We aim to build strong partnerships with local recyclers, stakeholders, and industry players to drive a circular economy and a sustainable future.

Join us on our journey as we strive to make the plastics industry synonymous with innovation, responsibility, and environmental stewardship. Welcome to Basics – where progress meets sustainability.

Our Mission

Championing Global Compliance
Basics is committed to adhering to the Basel Convention rules, navigating the changing landscape of the global supply and demand of plastic recycling, and addressing compliance constraints affecting recyclable supplies in the Middle East.
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Expanding Business Partnerships
We strive to maintain a strong position in the supply chain by broadening our business partnerships across upstream, downstream, and geographical spectrums, in order to better serve brand-owners using PCR materials.
Supporting Recycled Content Usage
Basics is dedicated to meeting the expectations of brand-owners committed to using recycled content in their products and packaging, overcoming industry challenges, and charting a path forward.
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Flexibility in Sourcing and Distribution
We are fully prepared to adjust to policy and market changes by demonstrating flexibility in sourcing, distribution, and recycling processes. Our ongoing efforts include identifying suitable recycling locations and partnering with local recyclers.

Shaping a Greener Future, Together

Core Values and Ethics

At Basics, we are guided by a set of core values and ethical principles that shape our approach to business and drive our commitment to creating a sustainable future.

Sustainability

Embracing eco-friendly practices to minimize our environmental footprint and promote a circular economy within the plastics industry.

Transparency

Upholding open communication and honesty with our partners, clients, and stakeholders to foster trust and accountability.

Innovation

Pursuing cutting-edge ideas and technologies to stay at the forefront of the industry.

Collaboration

Building strong partnerships with industry players, recyclers, and stakeholders to work collectively towards shared goals and sustainable solutions.

Adaptability

Demonstrating agility and resilience in the face of change, proactively adjusting to evolving market conditions, policies, and industry demands.

Social Responsibility

Actively advocating for responsible practices and contributing to community well-being.
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Dr. Ahmad Kussad

CEO

Meet Our CEO

Guiding Basics Towards a Sustainable Future

The CEO of Basics for Plastic Industries and Trading Ltd Basics believes in quality plastic products for industry especially if it is directly linked to human health, which is the key factor of our prosperous future and healthy generations. That is why he established Basics for Plastic Industries and Trading Ltd in 2016.

Being a pioneer in plastic business for 25 years, the CEO vision for Basics is trust and quality. Basics uses different molds and advanced technologies to shape the highest quality products as per market need in the 21st century.

Our customers also believe in quality plastic products, making our advanced and presentable products preferable for their safety and marketable presentation because we know that “our quality customers need our care”.

Together, we can create a world where the plastics industry is a beacon of innovation, responsibility, and environmental stewardship.

Also, we can not forget the environmental issues and the need for recycling. Basics is committed to recyclable products and encourages the end users to accept using recyclable products that are compatible with human health and safety.

Together, we can create a world where the plastics industry is a beacon of innovation, responsibility, and environmental stewardship.

Dr. Ahmad Kussad

CEO

Our Global Footprint